13:30 – 14:00 Arrival and refreshments
14.00 – 14.30 Keynote
The Connected Car: our new Smart Thermostat
We kick this afternoon off with a keynote session from TomTom’s George de Boer, Lead Connected Car Initiatives.

The smart thermostat has passed the gadget mark and is getting to more and more households creating data turned into user benefits.

The connected car is already delivering enormous amounts of big data which helps us create traffic and better maps. But will the connected car turn into the next smart thermostat with more personalised benefits for the driver? If so, how sensitive is the data and who owns it?
George de Boer (TomTom)

14:30 – 14:45 Coffeebreak
14:45 – 16:15 Parallel sessions
Two interactive sessions with our lawyers and invited industry specialists focusing on particular aspects of the digital transformation. Choose one of the following:

Parallel session 1: Connecting everything, recording everything
Moderator: Feyo Sickinghe (Bird & Bird, Netherlands)
Business expert: Christian Prickaerts (Fox-IT)

Overview of current IoT Landscape
Henriette Picot (Bird & Bird, Germany)
Ronald Hendrikx (Bird & Bird, UK)

National and European rules and regulations – such as in the field of telecommunications and cyber security – affect the development of connected solutions. Which rules are relevant? How do you address these in the development cycle? Should the rules be changed?
Marjolein Geus (Bird & Bird, Netherlands)
Frank Simons (Bird & Bird, Netherlands)

Data Protection, Liability & Insurance
IoT brings us loads of exciting opportunities, but the volume of personal data that even a small number of devices can generate is unprecedented today. So what about privacy and compliance risks like unwanted profiling, data breaches, liabilities and insurance?
Quirine Tjeenk Willink (Bird & Bird, Netherlands)
Evelyn Tjon-En-Fa (Bird & Bird, Netherlands)

Parallel session 2: Monetizing on Data
Moderator: Jorn van Steenis (Bird & Bird, Netherlands)
Business expert: George de Boer (TomTom)

Big data represent value, but data as such do not qualify as intellectual property. What are the options for protection of these assets? Do we need new law at EU level and is that feasible?
Wouter Pors (Bird & Bird, Netherlands)

Opportunities or threats in any marketplace? The collection, processing and commercial use of data is often seen not as a competition law issue. However, competition authorities have begun to look at possible competition issues arising from the possession and use of data.
Pauline Kuipers (Bird & Bird, Netherlands)

Data Protection
Data protection sometimes seems like the showstopper for data driven businesses. It doesn’t have to be. Implementing the right solutions and creating the right data protection environment can protect your business assets while fostering trust with customers and end-users.
Berend van der Eijk (Bird & Bird, Netherlands)
Lennart Schüßler (Bird & Bird, Germany)

16:15 – 16:45 Break
16:45 – 17:00 How to secure your data – Tips and tricks
Christian Prickaerts (Fox-IT)

17:00 – 17:30 Panel discussion
Moderator: Ronald Hendrikx (Bird & Bird, UK)
Panel members:
George de Boer (TomTom)
Christian Prickaerts (Fox-IT)
Marjolein Geus (Bird & Bird, Netherlands)
Wouter Pors (Bird & Bird, Netherlands)
Edoardo Monopoli (Baseline)

The above developments are happening against the background of the “Digital Single Market” – the EU’s ambitious initiative to reduce legislative hurdles and make the EU fit for the next ‘digital age’. Our panel discussion between our lawyers, industry experts from TomTom, Baseline and Fox-IT, and the attendees will close the day, reflecting on these developments.

17:30 Drinks